The Armenia Promotion Week in Shanghai celebrated the Armenian rich cultural heritage
The ongoing 2023 Shanghai Armenia Promotion Week, taking place at the Shanghai Exhibition Centre until November 28th, is marked by the comprehensive representation of Armenian local production and cultural heritage. The event featured the emblematic Armenian products of brandy, honey, tea and a profound exhibition of the country’s arts and crafts items. The event was complemented by a presentation by an Armenian student in China, Juleta Sahakyan, Shanghai Jiao Tong University, School of Foreign Languages.
The promotion week provides a significant platform for Armenian entrepreneurs to discover ideal partners, effectively penetrate the Chinese market, and augment their brand’s international visibility. Winning the “Best Armenian Brand” title can significantly improve the product’s standing in both Armenian and global markets.
The event offers various activities such as short video playbacks, product displays, cultural and tourism introductions, and real-life photo displays of Armenia’s top ten attractions. Food and wine-tasting activities will also take place, promoting Armenia’s tourism routes and helping Chinese consumers better understand Armenia’s specialty products and culture.